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ABOUT

Great ideas are lost as bad businesses everyday.

So if the idea isn't easy to understand or intuitive, it isn't LUCID.

Lucid Technology Holdings launched in 2018 to meet the needs of technology-driven businesses. Businesses with great ideas or great products that might be lacking in specific skills or overall business experience that is required for them to improve their chances for success in a competitive global market.

It takes years of experience to successfully assist in the design of intuitive products from other people's great ideas. It takes years of experience to consistently engineer these designs into a quality product.

Recognizing how to create and build a brand that consumers will care about is only half the battle. Understanding the right market, the right messaging and the right timing is just as important. 

Every LUCID team member must have years of experience. We don't want your great ideas to go unnoticed, and we won't let your great idea become a bad business. Improve your chances of success by working with teams at LUCID.

John Bio Pic
John
Smith


Founder and Principal

With extensive experience, John specializes in building and scaling products and brands for businesses ranging from startups to Fortune 500 companies. Successfully launched patented medical-grade equipment with novel aerosol delivery system and established a new video game hardware category leading GAEMS product launches and branding campaigns. "Technology should always be Lucid."

Cheryl Bio Pic

Cheryl
Amthor


Lucid
Brands

Successful history delivering new and innovative products to market. More than a decade of experience in project and product management, her attention to detail creates the backbone for LUCID Brands. Cheryl's customer-driven focus makes her the perfect leader for household goods development and sales. 

Jordan Bio Pic

Jordan
Patsis


Project Manager

Marketing and Project Management lead for a Fortune 300 company was only the beginning for this rising star. Investing her time, energy and personal money, she was able to launch her own clothing  company and brand. Replicable skills founded on lean methodologies, her projects are on time and on budget.

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William Hulburt

President - Apparel

William Hulburt is a man of many talents with decades of experience working within the fashion industry. Holding executive positions for several well known brands including names like Ralph Lauren. William is helping to take NIAM Sports and other brands to new heights through his expertise and focus on customer satisfaction skills developed over his career.

© 2026 Lucid Technology Holdings, LLC

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